yuval Haker Animation Director & Illustrator

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Hatch

Tuck-Ins

About

Hatch is a sleep company whose products are used by parents all over the world to help guide children to sleep. They came to us in need of design and animation for a spot to introduce “Tuck-Ins by You,” a new feature on the Hatch Rest device that allows distant loved ones to send toddlers and kids voice messages, sing them songs, read a favorite book or tell an original bedtime story. We developed the concept of a glowing light source to represent the stories, traditions, and connections formed during the bedtime ritual, one that Hatch is helping bring back in a world where we all can't always be together.

Credits

Creative Director
Kelli Miller, Kendra Eash

Executive Producer
Diana Mandelare

Producer
Julie Zivic

Design
Yuval Haker, Terra Henderson, Sam Pickett

Animation
Terra Henderson, Yuval Haker

Editor
Christie Brown

Mix
Little Bear Audio