yuval Haker Animation Director & Illustrator

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Blackout at the Super Bowl

About

The year was 2013. Anticipation was high on the streets of New Orleans, Louisiana as the Ravens and the 49ers fiercely fought for the championship title. Once the halftime performance wrapped, a blackout wreaked chaos, havoc and confusion on the stadium. What really happened? Who was behind it? And why? We set out to get real answers in this delightful animated interview.

Interviewee Containers

This spot was made early in Covid, when webcam interviews were still new, so we leaned into that aesthetic and built the interview footage into animated conference call screens.

Credits

Creative Director
Andrew Jerez

Executive Director
Chris Grey

Design Director
Yuval Haker

Editor
Joe Slavin

Lead Animator
Pavelas Laptevas

Animator & Storyboards
Mitch Fields

Animator
Alon Sivan

Jr. Animator
Jesse Payne

Sound Design & Music
Yuta Endo